Logo Fun

This is an early draft of a logo I’m working on. It’s for a wine tasting blog where the authors are wine experts who plan to visit every winery in Napa, eventually producing a guide. At first, I thought “spit” was a little off-putting, not a pleasant sounding word. But after reading their “about us” copy, it positions them as experts who evaluate wine rather than just give a pleasure tour through the wineries. Anyway, the logo is derived from a table napkin sketch of an “S” that forms a wine glass. Nothing earth shattering about that, but hopefully when it’s done it will be a little more unique that the usual luxury and leisure tone of many things in the industry.

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